Rank & Rent Business Model

Build websites that rank.
Lease them to contractors.
Collect recurring revenue.

LeadStack builds SEO-optimized local websites for home service niches — roofing, HVAC, landscaping, plumbing — and helps you sell exclusive leads to contractors in your target cities.

$500–$3k per site / month
90% margin potential
Exclusive leads, not shared
dallashvacleads.com
dallashvacleads.com
Dallas HVAC Repair & Replacement Services
Professional heating and cooling solutions for homes and businesses across the Dallas-Fort Worth metroplex. Licensed, insured, and available 24/7 for emergency service calls.
New lead received
Roofing inquiry — Garland, TX · $450 est. value
This month
$1,850
Mid-sized cities · 100K–300K population · High intent, low SEO competition
Why it works

Contractors are desperate for leads.
We build the asset that delivers them.

66%
of consumers use Google to find local businesses every week. That's search intent — and intent converts.
$187
average cost per roofing lead via Google Ads. Organic leads from a ranked site cost nothing per click.
3–6 mo
is all it takes to rank a local site in a mid-sized city. After that, the leads come every month — on autopilot.
$9,526
average roof replacement cost. A contractor paying $500/month for exclusive leads is getting a 20x return on their marketing spend.
Revenue model

Scale from one site to a portfolio.
Revenue compounds, not just adds up.

Your portfolio Monthly revenue Annual equivalent
1 site (roofing, one city) $800–$1,500 $9,600–$18,000
3 sites (roofing + HVAC + landscaping) $2,400–$4,500 $28,800–$54,000
5 sites (diversified niches) $4,000–$7,500 $48,000–$90,000
10 sites (full portfolio) $8,000–$15,000 $96,000–$180,000

Estimates based on market rates for exclusive leads in mid-sized US cities. Actual results vary by city, niche, and competition.

How it works

Three steps to a ranked, revenue-generating asset.

01

Pick niche + city

Choose a high-value home service — roofing, HVAC, plumbing — and a mid-sized US city (100K–300K population). Low competition, strong demand. Your first site becomes your proof of concept.

02

Build & rank the site

We build a fast, mobile-optimized site targeting location-specific keywords. Local SEO, schema markup, citation building — everything needed to show up in Google for a homeowner searching "roofing contractor [city]."

03

Sell exclusive leads

Every lead that calls or submits a form goes exclusively to one contractor in that city. Charge a monthly retainer ($500–$2,000+) or a per-lead rate. They get predictable business. You get recurring revenue.

"Every local contractor has a feast-or-famine problem. They either have too many leads to handle, or they're praying the phone rings. We fix that — permanently — by building them an asset that generates leads on demand."

— The LeadStack model

Own the lead generation asset.
Let the SEO do the work.

No inventory. No employees. No chasing contractors. A properly ranked local site is a digital real estate play — and the demand from contractors who need leads never runs out.

Start with one city. Build the portfolio from there.